Some gifts are admired for a moment; others are remembered for a lifetime.
An ittar belongs to the latter.
To gift a fragrance is to gift a memory. It is an invisible keepsake that lasts far beyond the occasion.
In India, fragrance has always been a cherished part of gifting traditions. From royal courts to family homes, attars were exchanged as gestures of love, respect, and good fortune. A bottle of rose or sandalwood ittar often accompanied weddings, festivals, and celebrations, symbolizing prosperity and connection.
What makes gifting fragrance special is its intimacy. Unlike material presents, an ittar lives with the recipient – on their skin, in their clothes, and in their moments. It becomes part of their daily ritual, reminding them of the bond you share.
At Zikrr, we bring this tradition into modern life with fragrances that are both timeless and personal. Each bottle is designed not only as a perfume but as an heirloom of memory. Whether for a loved one or for yourself, an ittar is more than a gift – it is but a story, that is waiting to be worn.
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