Lucknow is a city that doesn’t just live in its monuments or poetry, it lives in its fragrance. For centuries, the narrow lanes of Chowk and Hazratganj have been filled with the soft aromas of freshly distilled ittars. Long before luxury brands entered the world of perfumery, Lucknow was already crafting artisanal fragrances using age-old distillation methods.
The Nawabs of Awadh were among the earliest patrons of attar-making, using fragrances as a mark of refinement, culture, and hospitality.
From rose and jasmine to exotic blends of oud and musk, every ittar told a story of elegance and tradition. Over time, these scents became woven into the very fabric of the city – from festivals to everyday gatherings.
Even today, perfumers in Lucknow practice the deg-bhapka method of hydro-distillation, a craft that requires patience, skill, and respect for nature. Each bottle is more than just a fragrance. It is an heirloom of artistry passed down through generations.
Zikrr was born from this heritage. Every fragrance we create carries the spirit of Lucknow – its tehzeeb, its culture, and its timeless love for fragrance. When you wear a Zikrr ittar, you carry with you a city that has been breathing fragrance for centuries.
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