Perfume for a timeless journey: discover your signature Zikrr attar

Welcome to Zikrr, where every drop of perfume tells a story. We believe that a truly captivating fragrance does more than just smell good; it connects you to your heritage, evokes cherished memories, and allows for profound self-expression. At Zikrr, we specialize in ittars, traditional perfumed oils that are a world apart from conventional alcohol-based perfumes.

Born in the heart of Lucknow, India—a city renowned for its rich cultural tapestry and fragrant traditions—Zikrr is deeply rooted in heritage. Our mission is to bring you sustainably crafted fragrances that not only delight your senses but also resonate with your soul. Each Zikrr attar is a tribute to the art of traditional perfumery, carefully designed to evolve beautifully on your skin throughout the day, creating a unique and personal aura.

Understanding the art of perfume: ittars vs. synthetic sprays

When you think of perfume, you might immediately picture a spray bottle filled with a light, alcohol-infused mist. However, the world of fragrance is much broader, and at Zikrr, we champion the ancient art of ittars. Unlike many commercial perfumes, our ittars are:

• Alcohol-free: This means a gentler application and a scent that develops more intimately with your body chemistry.

• Cruelty-free: We are deeply committed to ethical practices, ensuring no animal testing is involved in creating our exquisite fragrances.

• Vegan: Our ittars are entirely plant-based, making them a conscious choice for those who embrace a vegan lifestyle.

• Oil-based: The oil base allows for a longer-lasting, more profound scent experience compared to alcohol-based perfumes that often evaporate quickly. This is one of the key reasons why oil-based perfumes last longer.

Our commitment to these principles ensures that every Zikrr perfume is not just a scent, but a statement of quality, ethics, and tradition.

The Zikrr difference: sustainably crafted perfume from India

Zikrr is proud to be a “Made in India” brand. Our ittars are crafted with the utmost care, drawing on centuries-old methods of fragrance extraction. We source natural ingredients and utilize traditional hydrodistillation or steam distillation processes, particularly from Kannauj, India, often referred to as “the perfume capital of India.” This ensures that the essence of each natural component is captured purely and authentically.

Our dedication extends beyond just the fragrance itself. We are committed to eco-conscious practices, striving to reduce our carbon emissions and aligning with significant Sustainable Development Goals (SDGs 8, 14, and 17). This includes avoiding plastics in our packaging and advocating for the utilization, reuse, and upcycling of materials. When you choose a Zikrr perfume, you’re not just choosing a beautiful scent; you’re supporting a brand that cares for the planet.

The journey from rare botanicals to your skin is a meticulous one. Each Zikrr attar is a pure perfume oil, applied with a roll-on for a precise and personal experience. Because they are oil-based, our ittars typically last for an entire day, slowly unveiling their complex layers of scent as worn.

Explore our perfume collections

We offer a diverse range of eight unique fragrance categories, each designed to capture a different mood, memory, or aspect of self. Whether you’re seeking a nostalgic whisper or a bold statement, you’ll find a perfume that speaks to you within our collections:

• Pehla Pyaar

• Khudi

• Lucknow

• Rang

• Aks

• Jashn

• Karma

• Roz

Each category features unique perfume blends, carefully crafted to offer a range of olfactory experiences. For those looking for long-lasting perfumes for men, some of our most loved and ordered fragrances include Jashn, Kashish, and Karma.

Our popular perfume choices

Why choose Zikrr perfume?

Choosing a Zikrr perfume is an investment in quality, tradition, and a personal experience. Here are just a few reasons why our ittars stand out:

• Timeless fragrances: Our ittars do not have an expiration date; they are carefully crafted to last and even mature over time, much like a fine wine.

• Unique application: The roll-on application allows for a more controlled and intimate experience, letting the perfume meld with your natural body chemistry.

• Ethical and sustainable: From sourcing to packaging, we prioritize cruelty-free, vegan, and environmentally responsible practices. Find out more about our story and commitment.

• A connection to history: Each attar carries the legacy of Lucknow, offering a glimpse into India’s rich perfumery traditions. You can learn more about the history of ittars on our blog.

Our founder, Dea Srivastava, with over a decade of experience in marketing and community building, leads Zikrr with a vision to combine innovation with traditional values. Her expertise ensures that Zikrr remains at the forefront of quality and customer satisfaction.

Gifting the perfect perfume

A Zikrr attar makes a thoughtful and unique gift for any occasion. We offer gift ordering services, making it easy to share the joy of our exquisite fragrances with your loved ones. Whether it’s for a birthday, anniversary, or a festive celebration like the Shaadi season, an attar is a timeless present. We even have a guide on ittars as gifts for shaadi season.

Perfume gifting guide

Shop for your next favorite perfume

Ready to discover your next signature perfume? All our prices are inclusive of taxes and shipping. We offer Free Shipping within India, with domestic delivery typically taking 2-4 days. For our international customers, we facilitate shipping via Amazon.com, with delivery within 2-3 weeks. We accept payments in Indian Rupee for India customers and USD (American Dollars) for international customers, processed securely through Razorpay.

For any inquiries, feel free to reach out to us. Our office hours are Monday to Friday, 9am to 7pm IST. You can contact us at +91 9310452344 or email team@zikrr.co for general questions. For privacy compliance, you can contact dea@zikrr.co. We are always here to help you find the perfect perfume that resonates with your unique story.

Frequently asked questions about perfume

What makes Zikrr perfume different from other brands?

Zikrr specializes in ittars, which are traditional oil-based perfumes. Unlike many conventional perfumes, ours are alcohol-free, cruelty-free, vegan, and crafted using natural ingredients through traditional hydrodistillation methods. This results in a long-lasting and intimate fragrance experience. Do Zikrr ittars (oil-based perfume) really last longer?

Yes, absolutely. Because our ittars are oil-based, they evaporate much slower than alcohol-based perfumes. This allows the scent to linger on your skin and evolve throughout the day, typically lasting for an entire day with a single application. Can I find a Zikrr perfume for both men and women?

Yes, our fragrance categories are designed to be personal and expressive, appealing to diverse preferences. While some fragrances are often preferred by men, such as Jashn, Kashish, and Karma, all our ittars can be enjoyed by anyone who connects with their scent profile. We believe perfume is a personal expression! What are the payment options for purchasing perfume from Zikrr?

For customers within India, we accept payments in Indian Rupee. For our international customers, we accept USD (American Dollars). All payments are processed securely through Razorpay. Are Zikrr perfumes environmentally friendly?

Yes, environmental responsibility is a core value at Zikrr. We are committed to reducing carbon emissions, avoid plastics in our packaging, and advocate for reusable and upcycled materials. Our fragrances are sustainably crafted using natural sources and traditional methods. Where does Zikrr perfume originate?

Zikrr is an Indian brand, born in Lucknow, a city with a rich heritage in perfumery. Our ittars are made in India, with traditional extraction methods often sourced from Kannauj, India, known for its expertise in hydrodistillation. Do Zikrr ittars expire?

One of the beautiful characteristics of our ittars is that they do not have an expiration date. When stored properly, these traditional oil-based perfumes can actually mature and deepen in complexity over time.