The art of perfume: exploring our heritage of fragrance

Welcome to Zikrr, where we believe a perfume is more than just a scent—it’s a story, a memory, and a connection to something deeper. As an Indian brand born in the heart of Lucknow, we specialize in the ancient art of creating ittars, traditional perfumed oils that resonate with culture and tradition. At Zikrr, we are committed to crafting fragrances that are not only exquisite but also align with our values of sustainability, ethical practices, and environmental responsibility. Join us as we delve into the captivating world of perfume and discover what makes Zikrr’s offerings truly unique.

What makes a Zikrr perfume special?

Our approach to perfume is rooted in heritage and innovation. While many traditional perfumes rely on alcohol as a base, our ittars are proudly alcohol-free. This isn’t just a difference in composition; it’s a difference in experience. Alcohol-free perfumes tend to be more gentle on the skin and allow the fragrance to evolve naturally, creating a more personal and long-lasting scent journey. You can learn more about this on our why oil-based perfumes last longer page.

Beyond being alcohol-free, every Zikrr perfume is also:

• Cruelty-free: We are deeply committed to ethical practices, ensuring no animals are harmed in the making of our fragrances.

• Vegan: All our ittars are made without any animal-derived ingredients.

• Oil-based: This traditional format allows for a richer, more enduring fragrance experience.

• Made in India: Our roots are firmly planted in the rich perfumery traditions of India, particularly from Lucknow, the city that breathes fragrance.

The timeless tradition of ittars

Ittars are not just any perfume; they are a timeless form of fragrance, extracted using age-old hydrodistillation or steam distillation processes. These traditional extraction methods are still practiced today in places like Kannauj, India, a region renowned for its perfumery. This dedication to authentic techniques ensures that each Zikrr perfume carries the essence of tradition and craftsmanship.

When you choose a Zikrr ittars as your perfume, you’re not just picking a fragrance; you’re embracing a legacy. These concentrated perfume oils are typically applied via a roll-on applicator and are designed to linger on your skin, gracefully evolving throughout the day. In fact, many find our ittars last for an entire day, offering a subtle yet persistent aroma that becomes uniquely yours.

Our diverse world of perfume categories

At Zikrr, we understand that fragrance is a deeply personal expression. That’s why we offer eight distinct product categories, each crafted to evoke different moods, memories, and aspirations. Whether you are searching for a fresh everyday perfume or a luxurious scent for a special occasion, our collection has something for everyone. Our categories include:

• Pehla Pyaar

• Khudi

• Lucknow

• Rang

• Aks

• Jashn

• Karma

• Roz

For those seeking the perfect perfume, our collection ranges from light, ethereal notes to rich, deep aromas. For example, some of our most loved and ordered fragrances by men include Jashn, Kashish, and Karma, each offering a unique olfactory journey.

Our founder, Dea Srivastava, with over a decade of experience in marketing and community building, has meticulously curated these categories to ensure a diverse and compelling range of choices for every perfume connoisseur.

The Zikrr commitment: sustainable perfume for a better tomorrow

At Zikrr, every perfume we create is a testament to our dedication to sustainability. We believe in crafting fragrances that are not only beautiful but also kind to our planet. Our eco-conscious practices are integral to our brand identity:

• Natural sources: We prioritize natural ingredients, traditionally extracted to preserve their purity and essence.

• Plastic-free packaging: Our commitment to reducing carbon emissions means we actively avoid plastics in our packaging.

• Reusable and upcycled materials: We advocate for utilizing, reusing, and upcycling materials, minimizing waste and promoting a circular economy.

Our environmental and social responsibility extends beyond our products. We are aligned with UN Sustainable Development Goals (SDGs) 8, 14, and 17, reflecting our dedication to decent work and economic growth, life below water, and partnerships for the goals. When you choose a Zikrr perfume, you’re supporting a brand that genuinely cares about its impact.

Why choose an oil-based perfume over traditional sprays?

The choice between an oil-based perfume and a traditional alcohol-based spray often comes down to personal preference and desired longevity. Here at Zikrr, we champion ittars for their unique qualities:

1. Longer lasting: Oil-based perfumes sit closer to the skin and evaporate more slowly than alcohol-based ones, often lasting up to an entire day.

2. More intimate scent: The sillage (the trail of scent left behind) of an oil-based perfume is typically more subtle, creating a personal aura rather than an overwhelming cloud.

3. Gentler on skin: Without alcohol, our ittars are less likely to cause dryness or irritation, making them suitable for sensitive skin.

4. Evolving fragrance: The perfume oils interact more uniquely with your body’s chemistry, allowing the scent to develop and change subtly over time, revealing different notes throughout the day.

Discover the difference for yourself and explore our range of exquisite ittars. Each perfume is a story waiting to unfold on your skin.

Perfume and gifting: timeless expressions

A beautifully chosen perfume is a gift that leaves a lasting impression. Whether for a birthday, anniversary, or festive occasion, an ittar from Zikrr conveys thoughtfulness and affection. We offer gift ordering options to make sharing the joy of our fragrances effortless. Our ittars do not have an expiration date, making them truly timeless gifts. Explore our ittars as timeless gifts guide for inspiration.

We provide free shipping within India, with domestic deliveries arriving within 2-4 days. For our international customers, we offer shipping via Amazon.com, with delivery typically within 2-3 weeks. All prices displayed are inclusive of taxes and shipping, ensuring a transparent and straightforward shopping experience. We accept payments in Indian Rupees for our Indian customers and American Dollars (USD) for international orders, processed securely through Razorpay.

Connect with Zikrr

We are always here to help you find your perfect perfume or answer any questions you may have. Our office hours are Monday to Friday, 9 am to 7 pm IST.

• General Inquiries: team@zikrr.co

• Privacy Compliance: dea@zikrr.co

• Phone: +91 9310452344

Feel free to reach out to us at any time. We are headquartered in Jaipur, Rajasthan, and all legal matters are governed by Indian law under the jurisdiction of Jaipur.

Frequently asked questions about perfume

What exactly is an ittar perfume?

An ittar is a traditional, natural perfume oil, distinct from modern alcohol-based sprays. At Zikrr, our ittars are meticulously crafted through hydrodistillation or steam distillation, primarily using practices from Kannauj, India. They are alcohol-free, cruelty-free, and vegan, offering a rich, evolving scent that lasts for an entire day on your skin.

Do Zikrr’s perfumes contain alcohol?

No, all Zikrr ittars are completely alcohol-free. We believe in the traditional oil-based format, which provides a gentler, more intimate, and longer-lasting fragrance experience compared to alcohol-based perfumes.

How long does Zikrr’s perfume last on the skin?

Our oil-based ittars are known for their exceptional longevity. When applied via the roll-on method, a Zikrr perfume typically lasts for an entire day, allowing its complex notes to unfold beautifully over many hours.

Are Zikrr perfumes environmentally friendly?

Yes, sustainability is a core value at Zikrr. We are committed to reducing our carbon footprint by using natural sources, avoiding plastics in our packaging, and promoting reusable and upcycled materials. Our practices align with UN SDGs 8, 14, and 17, reflecting our dedication to ethical and eco-conscious perfumery.

Can I purchase Zikrr perfume as a gift?

Absolutely! A Zikrr perfume makes a thoughtful and timeless gift. We offer gift ordering options and free shipping within India. For international customers, our products are available with shipping via Amazon.com. Our ittars do not have an expiration date, ensuring your gift can be cherished indefinitely.

What payment methods are accepted for Zikrr perfumes?

For customers in India, we accept payments in Indian Rupees (INR). For our international customers, we accept American Dollars (USD). All payments are securely processed through Razorpay.

Where does Zikrr’s perfume heritage come from?

Zikrr is an Indian brand deeply rooted in Lucknow, a city renowned for its rich perfumery traditions. Our ittars celebrate this heritage, with traditional extraction methods sourced from places like Kannauj, India, ensuring authenticity and a connection to our cultural roots in every perfume.